As we see more and more digital menu board (DMB) application in quick-service restaurants and supermarkets, the need for a fully integrated feature of the DMB and point-of-sales (POS) system to maximize the benefits of in-store marketing also increases. There are two possible solutions of POS and DS integration:
First, allow database sharing between the POS and DMB applications. It will be more convenient to share the same database when there is a price/item update required. However POS data usually don't have image contents, whereas DS mainly focus on media contents. Therefore, such distinction must be clarified to users. |